Head to head
Harley-Davidson vs Brunswick Corp
Side-by-side on the measures that matter, with a plain-English read. Full detail: HOG · BC
HOG
Harley-Davidson
26.76-3.01%
1-year price shape — +3% over the period
Quant Rating C · 41/100
vs
BC
Brunswick Corp
64.37-1.92%
1-year price shape — +5% over the period
Quant Rating D · 43/100
1-year performance, rebased to 100
Brunswick Corp edges it on the scoreable measures. Brunswick Corp has the highest Quant Rating (43); Brunswick Corp has done best over the past year (+5%).
| HOG | BC | |
|---|---|---|
| Snapshot | ||
| Sector | Recreational Vehicles | -- |
| Last price | 26.76 | 64.37 |
| Change today | -3.01% | -1.92% |
| 1-year return | +3.2% | +5.2% |
| Market cap | $2.78B | $4.17B |
| 52-week range | 16.84 – 28.66 | 57.74 – 88.81 |
| Valuation | ||
| P/E (TTM) | 14.87 | -49.90 |
| P/E percentile, own 5-yr range | 98th | 4th |
| P/B | 0.90 | 2.48 |
| Dividend yield | 2.75% | 2.70% |
| Profitability & growth | ||
| EPS (TTM) | 2.78 | -2.08 |
| Net profit (TTM) | $289.32M | $-134.78M |
| Revenue (TTM) | $4.24B | $5.63B |
| Revenue growth (YoY) | -5.9% | +7.7% |
| Gross margin | 26.9% | 25.6% |
| Operating margin | 5.0% | 6.0% |
| Net margin | 4.8% | -1.5% |
| Free cash flow (TTM) | $-133.07M | $341.20M |
| Ownership & sentiment | ||
| Institutional ownership | 110.8% | 106.2% |
| Insider activity (12mo) | 35 buy / 15 sell | 32 buy / 18 sell |
| Short interest (% of float) | 20.3% | 8.4% |
| Analyst consensus | 50% buy / 30% hold / 20% sell (10) | 29% buy / 71% hold (7) |
| Analyst price target | $28 (+6%) | $88 (+37%) |
| StockVane view | ||
| StockVane Quant Rating | C (41) | D (43) |
| Company | ||
| Employees | 5,500 | 14,000 |
| Founded | 1903 | 1907 |
▲ marks the more favourable stock(s) on measures with a clear direction (lower P/E, higher yield, higher Quant Rating, better 1-year return). Analyst consensus counts each covering institution once, at its most recent rating. Not a recommendation. Quant Rating method: Data & Methodology.