Harley-Davidson
- Market cap
- 2.80B
- P/E (TTM)i
- 14.97
- P/Bi
- 0.91
- EPSi
- 2.78
- Div yieldi
- 2.73%
- 52W posi
- 86%
Anonymous reader poll. Unscientific, not investment advice.
Shares of Harley-Davidson closed at 26.95, little changed. That leaves the company valued at approximately 2.80B, the #2560 most valuable US-listed company we track. Valuation-wise, the P/E sits at 14.97, 72% above the five-year average of 8.69. It pays a dividend yielding 2.73% on a trailing basis. Wall Street's 10-analyst consensus lands on Buy, with a price target averaging 28.33 (+5% from here). The shares sit 86% of the way up their 52-week range of 16.84 to 28.66.
✦ StockVane Quant Insights how this is computed
- Mid-pack momentum — held if you own it, not a fresh buy.
- Signal has read HOLD for 1 day.
- Recent price momentum is +4.2% on average (3-month/1-year).
- Main-fund capital flow has been a net outflow over the last 45 sessions.
- Short interest has risen to 17.8% of float.
- Analyst tilt is Buy.
- Price is above its 20-day average and above its 60-day average.
- The 20-day average is below the 60-day average, a short-term downtrend.
Computed by a StockVane algorithm from historical price, valuation and analyst data - not a person, not a forecast guarantee, and not investment advice.
Factor grades
Ranked against 977 U.S. stocks StockVane covers.
Valuation B-
How expensive the stock is versus earnings, sales and its own 5-year history.
| P/E (TTM) | 14.6x | Better than 66% |
| Forward P/E | 20.7x | Better than 40% |
| Price / Sales | 0.6x | Better than 91% |
| P/E vs own 5-yr range | 97th pctl | Better than 3% |
Growth D
How fast revenue, profit and free cash flow are compounding.
| Revenue CAGR (3Y) | -8.1% | Better than 7% |
| Net income CAGR (3Y) | -23.0% | Better than 14% |
| Free cash flow CAGR (3Y) | 1.5% | Better than 36% |
Profitability C-
How much profit the business keeps from each dollar of sales and capital.
| Gross margin | 30.0% | Better than 27% |
| Operating margin | 8.6% | Better than 30% |
| Net margin | 7.6% | Better than 37% |
| Return on equity | 10.7% | Better than 41% |
| Return on invested capital | 4.4% | Better than 24% |
Momentum B+
Recent price strength, skipping the latest month to avoid short-term noise.
| 3-month return | 1.9% | Better than 60% |
| 6-month return | 25.5% | Better than 77% |
| 12-month return (ex latest month) | 9.5% | Better than 44% |
| Distance below 52-week high | 8.6% | Better than 81% |
Financial Health B+
Balance-sheet strength: leverage, liquidity and interest coverage.
| Current ratio | 2.1x | Better than 70% |
| Debt to assets | 38.0% | Better than 41% |
| Interest coverage | 14.7x | Better than 73% |
| Free cash flow / net income | 122.6% | Better than 58% |
Analyst View D
What the Street thinks: share of Buy ratings and upside to the average target.
| Analysts rating Buy | 50.0% | Better than 23% |
| Upside to average target | 8.2% | Better than 14% |
Grades are relative rankings, not forecasts: A+ is the top 5% of the covered stocks on a factor, F the bottom 3%. Valuation is not adjusted for sector, so capital-light software tends to grade lower there than utilities. Recomputed every 6 hours from our market data. Not investment advice, and not tailored to your financial situation, goals, or risk tolerance.
Price chart
Performance
Key statistics
Price & volume
- Prev close
- 26.94
- Open
- 26.77
- Day range
- 25.92 - 26.99
- Avg price
- 26.64
- Volume
- 2.09M
- Turnover
- 55.77M
- Turnover ratei
- 2.03%
- Volume ratioi
- 0.91
- Amplitudei
- 3.97%
- 52-week rangei
- 16.84 - 28.66
Valuation
- P/Ei
- 9.69
- P/E (TTM)i
- 14.97
- P/Bi
- 0.91
- EPSi
- 2.78
- Book value / shi
- 29.78
- Net profit
- 289.32M
- Net assets
- 3.10B
Share structure
- Market cap
- 2.80B
- Float capi
- 2.77B
- Shares out
- 104.07M
- Float sharesi
- 102.94M
Dividend & listing
- Div yield (TTM)i
- 2.73%
- Dividend (TTM)
- 0.74
- Listing date
- 1970-01-01
6.0% below the 52-week high
Trading activity
Net capital flow main funds, last 45 sessions
-9.30M net over the window
Short interest
- Shares short
- 18.52M
- % of floati
- 17.79%
- Days to coveri
- 12.09
- As of
- 2026-09-15
Frequently asked questions
What is the current stock price of Harley-Davidson (HOG)?
Harley-Davidson last traded at 26.95. The quote on this page refreshes every few seconds while US markets are open.
What is Harley-Davidson's market cap?
About 2.80B.
What is the P/E ratio of Harley-Davidson?
The trailing twelve-month P/E is 14.97, above its own 5-year average of 8.69 — toward the top of its historical range (98.01% percentile). See the Valuation tab for the full history.
Does Harley-Davidson pay a dividend?
Yes. The trailing dividend yield is 2.73%. The 2025 payout was up 4.3% from 2024. See the Dividends tab for the full payment history.
Is Harley-Davidson a buy according to analysts?
The consensus of 10 analysts is a Buy rating, with an average 12-month price target of 28.33, which implies 5.1% upside from the current price. This is not investment advice.
What is Harley-Davidson's StockVane Quant Rating?
The StockVane Momentum strategy currently rates Harley-Davidson a C (Hold). Mid-pack momentum — held if you own it, not a fresh buy. Not investment advice.
Quote time 2026-10-08 04:00:01 · For reference only, not investment advice and not tailored to your situation.