Harley-Davidson
HOG
26.95
+0.01
+0.04%
Harley-Davidson
US · HOG
#2560 by market cap
Listed 1970
26.95
+0.01
+0.04%
Live - 5344 symbols - heartbeat 76s ago
· 2026-10-08 06:57
Pre-market
26.88
-0.27%
After-hours
26.95
0.00%
Overnight
26.95
0.00%
- Market cap
- 2.80B
- P/E (TTM)i
- 14.97
- P/Bi
- 0.91
- EPSi
- 2.78
- Div yieldi
- 2.73%
- 52W posi
- 86%
Reader sentiment
Are you bullish or bearish on HOG?
Anonymous reader poll. Unscientific, not investment advice.
✦ Quant Financial Health how this is computed
Fair
- Altman Z-Score is 2.14, in the 1.8-3.0 "grey zone".
- Most reliable for industrial/manufacturing companies; less meaningful for banks, insurers and other financials.
Revenue annual, last 8 years
Latest year -13.76% YoY
Margins
- Gross margin
- 30.02%
- Operating margin
- 8.64%
- Net margin
- 7.57%
Key ratios & quality
- Enterprise valuei
- 2.70B
- Altman Z-Scorei
- 2.14
Altman Z-Score below ~1.8 suggests financial distress risk, above ~3.0 suggests low risk; the model is most reliable for industrial/manufacturing companies and less meaningful for banks and other financial firms.
Income statement
| Line item | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 5.72B | 5.36B | 4.05B | 5.34B | 5.76B | 5.84B | 5.19B | 4.47B |
| Gross profit | 2.17B | 1.92B | 1.37B | 1.90B | 2.13B | 2.18B | 1.81B | 1.34B |
| Selling & admin expenses | 1.26B | 1.20B | 1.05B | 1.05B | 1.08B | 1.18B | 1.15B | 1.15B |
| Research & development | -- | -- | -- | -- | -- | -- | -- | -- |
| Operating profit | 806.92M | 587.96M | 139.69M | 823.44M | 909.28M | 779.08M | 416.63M | 386.64M |
| Pretax profit | 686.63M | 557.42M | -15.73M | 819.24M | 931.23M | 866.88M | 517.14M | 458.73M |
| Tax | 155.18M | 133.78M | -17.03M | 169.21M | 192.02M | 171.83M | 71.96M | 129.58M |
| Net profit | 531.45M | 423.64M | 1.30M | 650.02M | 739.21M | 695.05M | 445.18M | 329.15M |
| Basic EPS | 3 | 3 | 0 | 4 | 5 | 5 | 3 | 3 |
| Diluted EPS | 3.19 | 2.68 | 0.01 | 4.19 | 4.96 | 4.87 | 3.44 | 2.78 |
| Line item | 2025-03 | 2025-06 | 2025-09 | 2025-12 | 2026-03 | 2026-06 |
|---|---|---|---|---|---|---|
| Revenue | 1.33B | 1.31B | 1.34B | 496.16M | 1.17B | 1.23B |
| Gross profit | 469.49M | 462.73M | 466.14M | -55.65M | 339.10M | 390.56M |
| Selling & admin expenses | 255.66M | 300.56M | 292.89M | 298.38M | 302.45M | 296.91M |
| Research & development | -- | -- | -- | -- | -- | -- |
| Operating profit | 160.50M | 112.44M | 474.76M | -361.06M | 23.49M | 76.01M |
| Pretax profit | 178.03M | 130.17M | 491.55M | -341.01M | 42.10M | 95.28M |
| Tax | 47.23M | 24.42M | 116.38M | -58.46M | 17.97M | 16.29M |
| Net profit | 130.80M | 105.75M | 375.17M | -282.56M | 24.12M | 78.98M |
| Basic EPS | 1 | 1 | 3 | -2 | 0 | 1 |
| Diluted EPS | 1.07 | 0.88 | 3.10 | -2.44 | 0.22 | 0.75 |
Balance sheet
| Line item | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Total current assets | 4.48B | 4.20B | 5.85B | 4.55B | 4.75B | 5.16B | 5.00B | 5.59B |
| Cash & ST investments | 1.21B | 833.87M | 3.26B | 1.87B | 1.43B | 1.53B | 1.59B | 3.09B |
| Inventory | 556.13M | 603.57M | 523.50M | 712.94M | 950.96M | 929.95M | 745.79M | 730.90M |
| Total assets | 10.67B | 10.53B | 12.01B | 11.05B | 11.49B | 12.14B | 11.88B | 8.04B |
| Total current liabilities | 3.60B | 3.20B | 3.98B | 3.34B | 3.53B | 3.38B | 3.56B | 2.66B |
| Short-term debt | 2.71B | 2.34B | 3.07B | 2.31B | 2.47B | 2.15B | 2.51B | 1.33B |
| Long-term debt | 4.89B | 5.12B | 5.93B | 4.60B | 4.46B | 4.99B | 4.47B | 1.65B |
| Total liabilities | 8,891,715,000.00 | 8,724,160,000.00 | 10,287,816,000.00 | 8,497,811,000.00 | 8,585,668,000.00 | 8,888,259,000.00 | 8,723,079,000.00 | 4,887,965,000.00 |
| Total equity | 1.77B | 1.80B | 1.72B | 2.55B | 2.91B | 3.25B | 3.16B | 3.16B |
| Retained earnings | 2.01B | 2.19B | 1.28B | 1.84B | 2.49B | 3.10B | 3.47B | 3.72B |
| Line item | 2025-03 | 2025-06 | 2025-09 | 2025-12 | 2026-03 | 2026-06 |
|---|---|---|---|---|---|---|
| Total current assets | 5.65B | 5.15B | 8.24B | 5.59B | 4.74B | 4.59B |
| Cash & ST investments | 1.93B | 1.59B | 1.78B | 3.09B | 1.81B | 1.90B |
| Inventory | 712.31M | 630.29M | 512.19M | 730.90M | 622.19M | 500.94M |
| Total assets | 12.38B | 12.05B | 10.57B | 8.04B | 7.25B | 7.25B |
| Total current liabilities | 3.62B | 3.77B | 3.28B | 2.66B | 2.48B | 2.41B |
| Short-term debt | 2.34B | 2.49B | 2.01B | 1.33B | 996.93M | 1.11B |
| Long-term debt | 4.96B | 4.37B | 3.15B | 1.65B | 1.13B | 1.13B |
| Total liabilities | 9,208,691,000.00 | 8,742,512,000.00 | 7,005,005,000.00 | 4,887,965,000.00 | 4,165,526,000.00 | 4,129,846,000.00 |
| Total equity | 3.17B | 3.31B | 3.56B | 3.16B | 3.08B | 3.12B |
| Retained earnings | 3.58B | 3.66B | 4.02B | 3.72B | 3.72B | 3.78B |
Cash flow
| Line item | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Operating cash flow | 1.21B | 868.27M | 1.18B | 975.70M | 548.46M | 754.89M | 1.06B | 568.92M |
| Depreciation & amortization | 264.86M | 232.54M | 185.72M | 165.19M | 151.94M | 158.11M | 160.67M | 172.37M |
| Free cash flow | 992.41M | 686.83M | 1.05B | 855.52M | 396.79M | 547.48M | 867.27M | 415.24M |
| Dividends paid | -245.81M | -237.22M | -68.09M | -92.43M | -93.18M | -96.31M | -91.22M | -86.39M |
| Stock buybacks / issuance | -390.61M | -296.52M | -8.01M | -11.62M | -338.63M | -363.99M | -459.83M | -843.27M |
| Ending cash balance | 1.26B | 905.37M | 3.41B | 2.03B | 1.58B | 1.65B | 1.74B | 3.09B |
| Line item | 2025-03 | 2025-06 | 2025-09 | 2025-12 | 2026-03 | 2026-06 |
|---|---|---|---|---|---|---|
| Operating cash flow | 141.53M | 367.96M | -92.59M | 152.02M | -228.02M | 168.34M |
| Depreciation & amortization | 41.70M | 40.43M | 44.21M | 46.03M | 44.14M | 42.56M |
| Free cash flow | 111.56M | 332.37M | -129.12M | 100.43M | -259.81M | 155.43M |
| Dividends paid | -22.92M | -21.84M | -21.53M | -20.10M | -21.54M | -19.67M |
| Stock buybacks / issuance | -93.10M | -45.00K | -100.07M | -650.06M | -70.02M | -30.37M |
| Ending cash balance | 2.10B | 1.76B | 1.83B | 3.09B | 1.81B | 1.90B |
Returns & efficiency
| Line item | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| ROE %i | 29.38 | 23.68 | 0.07 | 30.40 | 27.17 | 22.95 | 14.19 | 10.74 |
| ROA %i | 5.15 | 4.00 | 0.01 | 5.64 | 6.58 | 5.98 | 3.79 | 3.40 |
| ROIC %i | 6.10 | 4.79 | 0.24 | 6.66 | 7.92 | 7.20 | 4.67 | 4.43 |
| 5-year avg ROE %i | 30.83 | 29.86 | 23.53 | 22.25 | 22.14 | 20.86 | 18.96 | 21.09 |
| EBIT margin %i | 12.55 | 10.98 | 0.38 | 15.93 | 16.72 | 15.38 | 10.56 | 11.00 |
| FCF / sales %i | 17.36 | 12.81 | 25.82 | 16.03 | 6.89 | 9.38 | 16.72 | 9.28 |
| Current ratioi | 1.25 | 1.31 | 1.47 | 1.36 | 1.34 | 1.53 | 1.40 | 2.10 |
| Quick ratioi | 1.04 | 1.05 | 1.23 | 1.05 | 0.98 | 1.16 | 1.08 | 1.72 |
| Debt / assetsi | 71.25 | 71.32 | 75.22 | 62.77 | 60.52 | 59.27 | 59.14 | 37.96 |
| LT debt / equityi | 275.52 | 286.55 | 346.13 | 181.16 | 154.43 | 155.02 | 142.64 | 54.73 |
| Interest coveragei | 23.23 | 18.94 | 0.49 | 27.45 | 30.81 | 29.16 | 17.82 | 14.72 |
| Revenue CAGR (3Y) %i | -1.57 | -3.66 | -10.46 | -2.27 | 2.39 | 12.91 | -0.94 | -8.06 |
| Net income CAGR (3Y) %i | -10.93 | -15.10 | -86.45 | 6.94 | 20.51 | 716.51 | -11.19 | -22.98 |
| FCF CAGR (3Y) %i | 5.71 | -9.22 | 9.43 | -4.83 | -16.71 | -19.43 | 0.46 | 1.53 |
| Line item | 2025-03 | 2025-06 | 2025-09 | 2025-12 | 2026-03 | 2026-06 |
|---|---|---|---|---|---|---|
| ROE %i | 10.84 | 7.19 | 14.31 | 10.74 | 7.38 | 6.32 |
| ROA %i | 2.86 | 1.96 | 4.25 | 3.40 | 2.35 | 2.10 |
| ROIC %i | 3.59 | 2.54 | 5.25 | 4.43 | 3.17 | 2.81 |
| 5-year avg ROE %i | -- | -- | -- | -- | -- | -- |
| EBIT margin %i | 9.10 | 6.74 | 14.21 | 11.00 | 8.16 | 7.39 |
| FCF / sales %i | 19.25 | 18.36 | 8.40 | 9.28 | 1.02 | -- |
| Current ratioi | 1.56 | 1.37 | 2.51 | 2.10 | 1.91 | 1.90 |
| Quick ratioi | 1.25 | 1.07 | 1.01 | 1.72 | 1.50 | 1.59 |
| Debt / assetsi | 59.35 | 57.35 | 49.35 | 37.96 | 30.37 | 31.84 |
| LT debt / equityi | 157.48 | 133.37 | 89.58 | 54.73 | 39.27 | 38.57 |
| Interest coveragei | 14.16 | 9.80 | 19.93 | 14.72 | 12.01 | 12.40 |
| Revenue CAGR (3Y) %i | -- | -- | -- | -- | -- | -- |
| Net income CAGR (3Y) %i | -- | -- | -- | -- | -- | -- |
| FCF CAGR (3Y) %i | -- | -- | -- | -- | -- | -- |
✦ Quant Revenue Concentration how this is computed
Single-engine
- Harley-Davidson Motor Company (HDMC) is the largest reported line at 89.75% of revenue, across 3 reported segments.
- The next-largest line, Harley-Davidson Financial Services (HDFS), is a distant second at 9.51% - a sharp slowdown here would have little to offset it.
Revenue breakdown most recent period
Business
Harley-Davidson Motor Company (HDMC)89.75%
Harley-Davidson Financial Services (HDFS)9.51%
LiveWire0.74%
Quote time 2026-10-08 06:57:53 · For reference only, not investment advice and not tailored to your situation.