Harley-Davidson
HOG
26.95
+0.01
+0.04%
Harley-Davidson
US · HOG
#2560 by market cap
Listed 1970
26.95
+0.01
+0.04%
Live - 5344 symbols - heartbeat 547s ago
· 2026-10-08 04:00
Pre-market
26.88
-0.26%
After-hours
26.95
0.00%
Overnight
26.95
0.00%
- Market cap
- 2.80B
- P/E (TTM)i
- 14.97
- P/Bi
- 0.91
- EPSi
- 2.78
- Div yieldi
- 2.73%
- 52W posi
- 86%
Reader sentiment
Are you bullish or bearish on HOG?
Anonymous reader poll. Unscientific, not investment advice.
Analyst consensus 10 analysts
Buy
Avg price target
28.33 +5.1%
Price target rangecurrent 26.95
Low17.00
Avg28.33
High33.00
Buy 50%
Hold 30%
Sell 20%
Recent ratings (25)
| Date | Firm | Analyst | Rating | Target |
|---|---|---|---|---|
| 2026-10-05 | Citi | -- | BUY | 33.00 |
| 2026-09-09 | Citi | -- | HOLD | 31.00 |
| 2026-09-08 | Citi | -- | HOLD | 31.00 |
| 2026-09-02 | UBS | -- | HOLD | 28.00 |
| 2026-08-17 | D.A. Davidson | -- | BUY | 33.00 |
| 2026-07-28 | Morgan Stanley | -- | SELL | 17.00 |
| 2026-07-24 | Wells Fargo | -- | SELL | 20.00 |
| 2026-07-24 | KeyBanc | -- | HOLD | -- |
| 2026-07-24 | Baird | -- | HOLD | 30.00 |
| 2026-07-24 | BMO Capital | -- | BUY | 30.00 |
| 2026-07-22 | Morgan Stanley | -- | SELL | 15.00 |
| 2026-07-21 | BofA Securities | -- | BUY | 32.00 |
| 2026-07-20 | Loop Capital | -- | BUY | 32.00 |
| 2026-07-12 | Citi | -- | HOLD | 27.00 |
| 2026-07-06 | D.A. Davidson | -- | BUY | 30.00 |
| 2026-05-19 | Morgan Stanley | -- | SELL | 15.00 |
| 2026-05-11 | UBS | -- | HOLD | 26.00 |
| 2026-05-07 | BofA Securities | -- | BUY | -- |
| 2026-05-07 | Citi | -- | HOLD | 26.00 |
| 2026-05-06 | Wells Fargo | -- | SELL | 19.00 |
| 2026-05-06 | KeyBanc | -- | HOLD | -- |
| 2026-05-06 | Baird | -- | HOLD | 28.00 |
| 2026-05-06 | BMO Capital | -- | BUY | 30.00 |
| 2026-05-05 | Morgan Stanley | -- | SELL | 12.00 |
| 2026-04-07 | Citi | -- | HOLD | 23.00 |
Quant vs Street three independent views, side by side
StockVane factor grade
D+
Momentum strategy signal
Hold
Analyst consensus
Buy
Signals diverge - worth digging into why.
Not investment advice. The factor grade ranks this stock on fundamentals against StockVane's covered universe; the momentum strategy signal is a rules-based backtest, not a recommendation; analyst consensus reflects sell-side coverage. The three use different methods and can reasonably disagree.
Price target trend monthly average, last 3 years
✦ Quant Analyst Revision Trend how this is computed
Mixed
1
■ Upgrades■ Downgrades
- 1 upgrade vs 0 downgrades among tracked analyst rating changes.
- Most recent: Citi moved from Hold to Buy on 2026-10-05.
Recent rating changes
| Date | Firm | Change | Target |
|---|---|---|---|
| 2026-10-05 | Citi | HOLD → BUY | 33.00 |
Earnings history price reaction on the day
| Period | Report date | Session | Options expected | Actual move |
|---|---|---|---|---|
| 2026/Q2 | 2026-07-23 | -- | ±7.02% | -3.98% (in line) |
| 2026/Q1 | 2026-05-05 | -- | ±8.12% | +8.19% (beat) |
| 2025/Q4 | 2026-02-10 | -- | ±7.99% | +3.97% (in line) |
| 2025/Q3 | 2025-11-04 | -- | ±8.25% | -6.46% (in line) |
| 2025/Q2 | 2025-07-30 | -- | ±9.25% | +13.38% (beat) |
| 2025/Q1 | 2025-05-01 | -- | ±9.06% | +2.77% (in line) |
| 2024/Q4 | 2025-02-05 | -- | ±7.56% | -1.57% (in line) |
| 2024/Q3 | 2024-10-24 | -- | ±8.21% | -7.21% (in line) |
| 2024/Q2 | 2024-07-25 | -- | ±9.44% | +7.44% (in line) |
| 2024/Q1 | 2024-04-25 | -- | ±7.00% | -15.75% (beat) |
| 2023/Q4 | 2024-02-08 | -- | ±8.56% | +1.07% (in line) |
| 2023/Q3 | 2023-10-26 | -- | ±8.22% | -6.45% (in line) |
"Options expected" is the pre-earnings options market's implied move (a straddle-style estimate), shown next to what actually happened.
Quote time 2026-10-08 04:00:01 · For reference only, not investment advice and not tailored to your situation.