Bread Financial
BFH
97.64
-0.16
-0.16%
Bread Financial
US · BFH
#2328 by market cap
Listed 1970
97.64
-0.16
-0.16%
Live - 5344 symbols - heartbeat 426s ago
· 2026-10-08 06:34
Pre-market
97.34
-0.31%
After-hours
97.64
0.00%
- Market cap
- 3.75B
- P/E (TTM)i
- 7.57
- P/Bi
- 1.11
- EPSi
- 10.89
- Div yieldi
- 0.92%
- 52W posi
- 72%
Reader sentiment
Are you bullish or bearish on BFH?
Anonymous reader poll. Unscientific, not investment advice.
Analyst consensus 12 analysts
Buy
Avg price target
117.45 +20.3%
Price target rangecurrent 97.64
Low107.00
Avg117.45
High130.00
Buy 50%
Hold 50%
Sell 0%
Recent ratings (25)
| Date | Firm | Analyst | Rating | Target |
|---|---|---|---|---|
| 2026-10-05 | BofA Securities | -- | BUY | -- |
| 2026-10-05 | Barclays | -- | HOLD | 110.00 |
| 2026-10-01 | Evercore | -- | BUY | 118.00 |
| 2026-09-30 | Wells Fargo | -- | HOLD | 115.00 |
| 2026-09-16 | Barclays | -- | HOLD | 109.00 |
| 2026-09-15 | TD Cowen | -- | HOLD | 114.00 |
| 2026-09-15 | Wells Fargo | -- | HOLD | 115.00 |
| 2026-09-15 | BofA Securities | -- | BUY | 129.00 |
| 2026-09-11 | Wells Fargo | -- | HOLD | 115.00 |
| 2026-08-25 | Wolfe Research | -- | BUY | 130.00 |
| 2026-08-16 | BofA Securities | -- | BUY | 129.00 |
| 2026-08-03 | Raymond James | -- | BUY | 127.00 |
| 2026-07-27 | Seaport Global | -- | BUY | 119.00 |
| 2026-07-24 | TD Cowen | -- | HOLD | 114.00 |
| 2026-07-24 | Morgan Stanley | -- | HOLD | 107.00 |
| 2026-07-24 | Barclays | -- | HOLD | 109.00 |
| 2026-07-24 | KBW | -- | BUY | 129.00 |
| 2026-07-23 | TD Cowen | -- | HOLD | 114.00 |
| 2026-07-23 | BofA Securities | -- | BUY | 115.00 |
| 2026-07-23 | Goldman Sachs | -- | HOLD | 108.00 |
| 2026-07-23 | RBC Capital | -- | HOLD | 115.00 |
| 2026-07-20 | Morgan Stanley | -- | HOLD | 102.00 |
| 2026-07-10 | RBC Capital | -- | HOLD | 115.00 |
| 2026-07-09 | BofA Securities | -- | BUY | 106.00 |
| 2026-07-07 | UBS | -- | BUY | 120.00 |
Quant vs Street three independent views, side by side
Momentum strategy signal
Buy
Analyst consensus
Buy
All 2 views agree: bullish.
Not investment advice. The factor grade ranks this stock on fundamentals against StockVane's covered universe; the momentum strategy signal is a rules-based backtest, not a recommendation; analyst consensus reflects sell-side coverage. The three use different methods and can reasonably disagree.
Price target trend monthly average, last 3 years
✦ Quant Analyst Revision Trend how this is computed
Improving
4
■ Upgrades■ Downgrades
- 4 upgrades vs 0 downgrades among tracked analyst rating changes.
- Most recent: Wolfe Research moved from Hold to Buy on 2026-08-25.
Recent rating changes
| Date | Firm | Change | Target |
|---|---|---|---|
| 2026-08-25 | Wolfe Research | HOLD → BUY | 130.00 |
| 2026-07-07 | Barclays | SELL → HOLD | 104.00 |
| 2026-04-16 | Morgan Stanley | SELL → HOLD | 91.00 |
| 2026-02-05 | Evercore | HOLD → BUY | 90.00 |
Earnings history price reaction on the day
| Period | Report date | Session | Options expected | Actual move |
|---|---|---|---|---|
| 2026/Q2 | 2026-07-23 | -- | ±10.04% | +1.68% (in line) |
| 2026/Q1 | 2026-04-23 | -- | ±8.58% | -0.35% (in line) |
| 2025/Q4 | 2026-01-29 | -- | ±8.30% | +7.08% (in line) |
| 2025/Q3 | 2025-10-23 | -- | ±7.75% | +8.13% (beat) |
| 2025/Q2 | 2025-07-24 | -- | ±9.89% | -4.98% (in line) |
| 2025/Q1 | 2025-04-24 | -- | ±12.06% | +2.17% (in line) |
| 2024/Q4 | 2025-01-30 | -- | ±9.77% | +0.09% (in line) |
| 2024/Q3 | 2024-10-24 | -- | ±13.62% | -1.86% (in line) |
| 2024/Q2 | 2024-07-25 | -- | ±10.33% | +4.00% (in line) |
| 2024/Q1 | 2024-04-25 | -- | ±13.86% | +3.15% (in line) |
| 2023/Q4 | 2024-01-25 | -- | ±11.57% | +6.98% (in line) |
| 2023/Q3 | 2023-10-26 | -- | ±12.71% | -1.29% (in line) |
"Options expected" is the pre-earnings options market's implied move (a straddle-style estimate), shown next to what actually happened.
Quote time 2026-10-08 06:34:02 · For reference only, not investment advice and not tailored to your situation.