Booking Holdings
BKNG
155.87
-1.76
-1.12%
Booking Holdings
US · BKNG
#154 by market cap
Listed 1970
155.87
-1.76
-1.12%
Live - 5344 symbols - heartbeat 561s ago
· 2026-10-08 08:20
Pre-market
155.01
-0.55%
After-hours
156.18
+0.20%
Overnight
155.79
-0.05%
- Market cap
- 117.12B
- P/E (TTM)i
- 17.31
- P/Bi
- -10.86
- EPSi
- 6.62
- Div yieldi
- 1.03%
- 52W posi
- 9%
Reader sentiment
Are you bullish or bearish on BKNG?
Anonymous reader poll. Unscientific, not investment advice.
Analyst consensus 28 analysts
Buy
Avg price target
236.00 +51.4%
Price target rangecurrent 155.87
Low188.00
Avg236.00
High274.00
Buy 79%
Hold 21%
Sell 0%
Recent ratings (25)
| Date | Firm | Analyst | Rating | Target |
|---|---|---|---|---|
| 2026-09-30 | Truist Financial | -- | BUY | 216.00 |
| 2026-09-24 | BTIG | -- | BUY | 250.00 |
| 2026-09-23 | JLPascual | -- | HOLD | 225.00 |
| 2026-09-22 | Bernstein | -- | HOLD | 188.00 |
| 2026-09-16 | Morgan Stanley | -- | BUY | 230.00 |
| 2026-09-15 | Bernstein | -- | HOLD | 188.00 |
| 2026-09-09 | Citi | -- | BUY | 236.00 |
| 2026-08-31 | BofA Securities | -- | BUY | 234.00 |
| 2026-08-31 | Rosenblatt Securities | -- | BUY | 245.00 |
| 2026-08-27 | BTIG | -- | BUY | 250.00 |
| 2026-08-24 | Evercore | -- | BUY | 270.00 |
| 2026-08-21 | Bernstein | -- | HOLD | -- |
| 2026-08-12 | BTIG | -- | BUY | 250.00 |
| 2026-08-07 | Argus Research | -- | BUY | 245.00 |
| 2026-08-06 | Citi | -- | BUY | 236.00 |
| 2026-08-06 | D.A. Davidson | -- | BUY | -- |
| 2026-08-06 | J.P. Morgan | -- | BUY | 248.00 |
| 2026-08-05 | TD Cowen | -- | BUY | 250.00 |
| 2026-08-05 | Cantor Fitzgerald | -- | HOLD | 220.00 |
| 2026-08-05 | Wells Fargo | -- | HOLD | 220.00 |
| 2026-08-05 | UBS | -- | BUY | 274.00 |
| 2026-08-05 | StoneX | -- | BUY | 250.00 |
| 2026-08-05 | Benchmark Co. | -- | BUY | 250.00 |
| 2026-08-05 | Mizuho Securities | -- | BUY | 240.00 |
| 2026-08-05 | Piper Sandler | -- | HOLD | 215.00 |
Quant vs Street three independent views, side by side
StockVane factor grade
A
Momentum strategy signal
Strong Sell
Analyst consensus
Buy
Mostly aligned, one view stands apart.
Not investment advice. The factor grade ranks this stock on fundamentals against StockVane's covered universe; the momentum strategy signal is a rules-based backtest, not a recommendation; analyst consensus reflects sell-side coverage. The three use different methods and can reasonably disagree.
Price target trend monthly average, last 3 years
✦ Quant Analyst Revision Trend how this is computed
Improving
5 2
■ Upgrades■ Downgrades
- 5 upgrades vs 2 downgrades among tracked analyst rating changes.
- Most recent: Morgan Stanley moved from Hold to Buy on 2026-04-06.
Recent rating changes
| Date | Firm | Change | Target |
|---|---|---|---|
| 2026-04-06 | Morgan Stanley | HOLD → BUY | 220.00 |
| 2026-02-04 | Citizens JMP | BUY → HOLD | -- |
| 2026-02-03 | Mizuho Securities | HOLD → BUY | 240.00 |
| 2026-01-09 | Mizuho Securities | BUY → HOLD | 240.00 |
| 2025-11-24 | BofA Securities | HOLD → BUY | 240.00 |
| 2025-11-13 | Mizuho Securities | HOLD → BUY | 240.00 |
| 2025-11-13 | Wedbush | HOLD → BUY | 240.00 |
Earnings history price reaction on the day
| Period | Report date | Session | Options expected | Actual move |
|---|---|---|---|---|
| 2026/Q2 | 2026-08-04 | After close | ±6.50% | +6.56% (beat) |
| 2026/Q1 | 2026-04-28 | After close | ±6.40% | +0.35% (in line) |
| 2025/Q4 | 2026-02-18 | After close | ±5.54% | -6.15% (beat) |
| 2025/Q3 | 2025-10-28 | After close | ±5.04% | -0.87% (in line) |
| 2025/Q2 | 2025-07-29 | After close | ±4.61% | +0.40% (in line) |
| 2025/Q1 | 2025-04-29 | After close | ±5.73% | +3.87% (in line) |
| 2024/Q4 | 2025-02-20 | After close | ±6.69% | -0.55% (in line) |
| 2024/Q3 | 2024-10-30 | After close | ±5.23% | +4.76% (in line) |
| 2024/Q2 | 2024-08-01 | After close | ±6.34% | -9.17% (beat) |
| 2024/Q1 | 2024-05-02 | After close | ±5.81% | +3.01% (in line) |
| 2023/Q4 | 2024-02-22 | After close | ±5.75% | -10.15% (beat) |
| 2023/Q3 | 2023-11-02 | After close | ±5.18% | +0.71% (in line) |
"Options expected" is the pre-earnings options market's implied move (a straddle-style estimate), shown next to what actually happened.
Quote time 2026-10-08 08:20:04 · For reference only, not investment advice and not tailored to your situation.