The Honest
HNST
4.93
-0.10
-1.99%
The Honest
US · HNST
#3709 by market cap
Listed 2021
4.93
-0.10
-1.99%
Live - 5344 symbols - heartbeat 328s ago
· 2026-10-08 09:16
Pre-market
4.91
-0.49%
After-hours
4.96
+0.57%
Overnight
4.93
0.00%
- Market cap
- 528.91M
- P/E (TTM)i
- -44.82
- P/Bi
- 3.17
- EPSi
- -0.14
- Div yieldi
- 0.00%
- 52W posi
- 73%
Reader sentiment
Are you bullish or bearish on HNST?
Anonymous reader poll. Unscientific, not investment advice.
✦ Quant Ownership Signal how this is computed
Accumulating
- The number of reporting institutions increased by 1 in the most recent period (2026/Q3).
- Total institutional ownership rose 0.6 percentage points.
Institutional ownership
- Held by institutions
- 48.52% +0.56pp
- Institutions
- 176 +1
- As of
- 2026/Q3 vs. prior period
Ownership vs. money flow
DivergingInstitutions added shares last reporting period, and the stock has seen net outflows in main-fund flow over the last 20 trading sessions - the two are pointing in different directions.
Institutional ownership changes are reported quarterly with a lag; fund-flow data is daily. Treat this as a directional cross-check, not a precise timing signal.
Holder types
Mutual Fund31.87%
Hedge Fund11.67%
Individual/Insider9.95%
Public Company2.22%
Private Company1.97%
Family Office/Trust0.42%
Insurance Company0.24%
Government Pension Fund0.11%
Other41.54%
Top holders as of 2026-06-30
BlackRock
6.54% · 7.01M sh
Vanguard Capital Management, LLC
4.55% · 4.88M sh
MAK Capital One, LLC
4.45% · 4.78M sh
Jessica Alba
3.96% · 4.25M sh
ArrowMark Colorado Holdings, LLC
2.73% · 2.92M sh
Geode Capital Management, LLC
2.41% · 2.59M sh
State Street Global Advisors
1.95% · 2.09M sh
Dimensional Fund Advisors
1.67% · 1.79M sh
Vanguard Portfolio Management, LLC
1.63% · 1.75M sh
Portolan Capital Management, LLC
1.62% · 1.74M sh
Bar length is relative to the largest holder shown here, not to 100% of the company.
Insiders
50 filings tracked · 20 buys · 30 sells
| Name | Role | Stake |
|---|---|---|
| Carla Vernon | Chief Executive Officer | 1.37% |
| Jessica Warren | Founder, Chief Creative Officer & Director | 1.13% |
| Etienne von Kunssberg | Senior Vice President of Supply Chain | 0.36% |
| John Hartung | Director | 0.35% |
| Brendan Sheehey | General Counsel | 0.35% |
| Kate Barton | Chief Growth Officer | 0.34% |
| Katherine Bayne | Independent Director | 0.33% |
| James White | Chairperson | 0.30% |
| Susan Gentile | Independent Director | 0.27% |
| David Loretta | Chief Financial Officer | 0.24% |
Insider transactions most recent Form 4 filings
| Date | Name | Role | Type | Shares | Price |
|---|---|---|---|---|---|
| 2026-09-13 | Thomas Sternweis | Senior Vice President, Strategy & Enterprise Development | Open Market Disposition | -25,000 | $5.48 |
| 2026-08-20 | Etienne von Kunssberg | Senior Vice President of Supply Chain | Open Market Disposition | -7,195 | $4.99–5.01 |
| 2026-08-19 | Thomas Sternweis | Senior Vice President, Strategy & Enterprise Development | Open Market Disposition | -6,403 | $4.99 |
| 2026-08-19 | Brendan Sheehey | General Counsel | Other Acquisition | +105,799 | -- |
| 2026-08-19 | Brendan Sheehey | General Counsel | Open Market Disposition | -9,664 | $4.99 |
| 2026-08-19 | Carla Vernon | Chief Executive Officer | Other Acquisition | +362,068 | -- |
| 2026-08-19 | Carla Vernon | Chief Executive Officer | Open Market Disposition | -117,893 | $4.99 |
| 2026-08-19 | Carla Vernon | Chief Executive Officer | Other Derivative Acquisition | +362,068 | -- |
| 2026-08-19 | Jonathan Mayle | Senior Vice President of Customer Sales | Other Acquisition | +105,799 | -- |
| 2026-08-19 | Jonathan Mayle | Senior Vice President of Customer Sales | Open Market Disposition | -6,161 | $4.99 |
| 2026-08-19 | Dorria Ball | Chief Human Resources Officer | Open Market Disposition | -6,812 | $4.99 |
| 2026-08-19 | Etienne von Kunssberg | Senior Vice President of Supply Chain | Other Acquisition | +105,799 | -- |
| 2026-08-19 | Curtiss Bruce | Chief Financial Officer | Open Market Disposition | -3,129 | $4.99 |
| 2026-08-10 | Andrea Turner | Independent Director | Open Market Disposition | -64,295 | $5.21–5.30 |
| 2026-08-09 | Jonathan Mayle | Senior Vice President of Customer Sales | Open Market Disposition | -79,000 | $5.22 |
| 2026-05-20 | Katherine Bayne | Independent Director | Other Acquisition | +41,970 | -- |
| 2026-05-20 | James White | Chairperson | Other Acquisition | +41,970 | -- |
| 2026-05-20 | John Hartung | Director | Other Acquisition | +41,970 | -- |
| 2026-05-20 | Susan Gentile | Independent Director | Other Acquisition | +41,970 | -- |
| 2026-05-20 | Jessica Warren | Founder, Chief Creative Officer & Director | Other Acquisition | +41,970 | -- |
Form 4 filings, most recent per company. "Other Derivative Acquisition" rows are mostly RSU/option vesting, not open-market buying - the Type column says which.
Quote time 2026-10-08 09:16:58 · For reference only, not investment advice and not tailored to your situation.