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RLX Technology

US · RLX #2740 by market cap Listed 2021
1.73 +0.03 +1.76%
Live - 5344 symbols - heartbeat 424s ago · 2026-10-08 06:42
Pre-market 1.74 +0.58%
After-hours 1.73 +0.06%
Market cap
2.11B
P/B
0.91
EPS
0.10
Reader sentiment Are you bullish or bearish on RLX?

Anonymous reader poll. Unscientific, not investment advice.

✦ Quant Fair Value how this is computed

Near fair value
0.21 fair value ≈ 3.25 6.28
  • Implied fair-value range of 0.21-6.28, from this stock's own trailing 5-year average P/E applied to trailing EPS.
  • Current price is -46.7% below the average-multiple fair value of 3.25.

Valuation each multiple against its own 5-year range

P/B ratio 0.90 Cheap vs history 3rd percentile
5-year average 1.38 · #4 of 9 in Tobacco
P/E ratio 15.32 Cheap vs history 21st percentile
5-year average 31.21 · forward 12.36 · #3 of 7 in Tobacco
P/S ratio 3.10 Cheap vs history 16th percentile
5-year average 6.61 · forward 2.11 · #9 of 12 in Tobacco

Vs. peers Tobacco

Company Market cap P/E (TTM) P/B Div yield
RLX Technology (RLX) 2.11B 15.59 0.91 6.53%
Philip Morris International (PM) 300.33B 27.73 -34.99 3.05%
British American Tobacco (BTI) 115.94B 14.03 1.81 6.05%
Altria (MO) 115.85B 14.61 -43.42 6.11%
AIR Global (AIIR) 1.23B -27.21 6.36 0.00%
Turning Point Brands (TPB) 1.15B 24.94 2.67 0.54%

Other StockVane-tracked companies in the same industry.

Morningstar

★★★★★ Fair value2.40 Economic moatNone UncertaintyHigh

Trading 38.5% below Morningstar's fair value estimate.

Fair value

RLX Technology Inc is assigned a 5-star quantitative star rating, reflecting our opinion that this share class offers a compelling opportunity for investors. The stock currently trades at a 28% discount to our quantitative fair value estimate of $2.40 per share; however, caution is warranted due to this estimate's high uncertainty rating.

The company's valuation metrics increase our estimated fair value. A company's valuation metrics provide insights into the market's expectations for its future growth and profitability. Reflecting the firm's valuation is its enterprise value to EBITDA ratio of 9.4, which ranks in the bottom 40% globally. Relative to the company's EBITDA, the enterprise value of the business is low, which contributes to our view that shares are undervalued.

The company's profitability is an additional encouraging factor. Highly profitable companies are often more resilient in recessions and are likely to generate stronger future cash flows for shareholders. The firm's enterprise value to free cash flow ratio of 11.1, a core component of profitability, lies in the bottom 20% compared with global peers. This can be a sign of operational efficiency and potential for the company to fund growth, pay dividends, or reduce debt without needing additional capital. This characteristic further promotes our favorable price/fair value ratio.

In addition to the aforementioned drivers, our model considers momentum as part of its comprehensive analysis. This share class has been a laggard relative to the broader universe over the past year. This underperformance makes the stock appear cheap, which portends a buying opportunity in light of other contributors to our model.

Economic moat

The company's quantitative economic moat rating of none suggests any excess returns could erode quickly as competition arrives. However, its financial health score is strong, suggesting that the company should be well positioned to weather tough times.

By Quantitative Equity Report

Quote time 2026-10-08 06:42:17 · For reference only, not investment advice and not tailored to your situation.