WPP PLC
WPP
25.43
+0.40
+1.60%
WPP PLC
US · WPP
#2063 by market cap
Listed 1970
25.43
+0.40
+1.60%
Live - 5344 symbols - heartbeat 286s ago
· 2026-10-08 07:21
Pre-market
25.56
+0.51%
After-hours
25.43
0.00%
- Market cap
- 5.49B
- P/E (TTM)i
- -19.02
- P/Bi
- 1.60
- EPSi
- -1.32
- Div yieldi
- 3.92%
- 52W posi
- 82%
Reader sentiment
Are you bullish or bearish on WPP?
Anonymous reader poll. Unscientific, not investment advice.
✦ Quant Financial Health how this is computed
Weak
- Altman Z-Score is 0.81, below the 1.8 "distress zone" threshold.
- Most reliable for industrial/manufacturing companies; less meaningful for banks, insurers and other financials.
Revenue annual, last 8 years
Latest year -8.08% YoY
Margins
- Gross margin
- 15.84%
- Operating margin
- 2.82%
- Net margin
- -1.59%
Key ratios & quality
- Enterprise valuei
- 7.95B
- Altman Z-Scorei
- 0.81
Altman Z-Score below ~1.8 suggests financial distress risk, above ~3.0 suggests low risk; the model is most reliable for industrial/manufacturing companies and less meaningful for banks and other financial firms.
Income statement
| Line item | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 13.05B | 13.23B | 12.00B | 12.80B | 14.43B | 14.85B | 14.74B | 13.55B |
| Gross profit | 2.49B | 2.41B | 2.01B | 2.20B | 2.54B | 2.52B | 2.45B | 2.15B |
| Selling & admin expenses | 1.24B | 1.11B | 4.29B | 974.60M | 1.18B | 1.99B | 1.13B | 1.76B |
| Research & development | -- | -- | -- | -- | -- | -- | -- | -- |
| Operating profit | 1.25B | 1.30B | -2.28B | 1.23B | 1.36B | 531.00M | 1.33B | 382.00M |
| Pretax profit | 1.02B | 1.21B | -2.79B | 950.80M | 1.16B | 346.00M | 1.03B | 131.00M |
| Tax | 256.00M | 287.20M | 127.10M | 230.10M | 385.00M | 149.00M | 402.00M | 303.00M |
| Net profit | 901.10M | 937.90M | -2.90B | 720.70M | 775.00M | 197.00M | 629.00M | -172.00M |
| Basic EPS | 3 | 3 | -12 | 3 | 3 | 1 | 3 | -1 |
| Diluted EPS | 3.27 | 3.35 | -12.13 | 2.63 | 3.06 | 0.51 | 2.47 | -1.00 |
| Line item | 2023-12 | 2024-06 | 2024-12 | 2025-06 | 2025-12 | 2026-06 |
|---|---|---|---|---|---|---|
| Revenue | -- | -- | -- | -- | -- | -- |
| Gross profit | -- | -- | -- | -- | -- | -- |
| Selling & admin expenses | -- | -- | -- | -- | -- | -- |
| Research & development | -- | -- | -- | -- | -- | -- |
| Operating profit | -- | -- | -- | -- | -- | -- |
| Pretax profit | -- | -- | -- | -- | -- | -- |
| Tax | -- | -- | -- | -- | -- | -- |
| Net profit | -- | -- | -- | -- | -- | -- |
| Basic EPS | -- | -- | -- | -- | -- | -- |
| Diluted EPS | -- | -- | -- | -- | -- | -- |
Balance sheet
| Line item | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Total current assets | 24.37B | 23.76B | 23.98B | 15.34B | 15.10B | 13.94B | 13.66B | 13.17B |
| Cash & ST investments | 11.07B | 11.31B | 12.90B | 3.88B | 2.49B | 2.22B | 2.64B | 2.69B |
| Inventory | -- | -- | -- | -- | -- | -- | -- | -- |
| Total assets | 42.22B | 39.58B | 36.17B | 27.87B | 28.82B | 26.62B | 25.51B | 24.08B |
| Total current liabilities | 25.02B | 24.05B | 23.23B | 16.49B | 17.71B | 16.31B | 15.52B | 14.84B |
| Short-term debt | 9.45B | 9.10B | 8.94B | 846.90M | 1.45B | 1.24B | 824.00M | 1.05B |
| Long-term debt | 5.63B | 4.05B | 4.98B | 4.22B | 3.80B | 3.78B | 3.74B | 4.11B |
| Total liabilities | 32,435,800,000.00 | 31,285,300,000.00 | 31,117,000,000.00 | 23,801,800,000.00 | 24,662,100,000.00 | 22,790,000,000.00 | 21,775,000,000.00 | 21,303,000,000.00 |
| Total equity | 9.78B | 8.30B | 5.05B | 4.07B | 4.16B | 3.83B | 3.73B | 2.77B |
| Retained earnings | 8.95B | 8.58B | 4.96B | 4.37B | 3.76B | 3.49B | 2.83B | 2.05B |
| Line item | 2023-12 | 2024-06 | 2024-12 | 2025-06 | 2025-12 | 2026-06 |
|---|---|---|---|---|---|---|
| Total current assets | 13.94B | 13.38B | 13.66B | 11.85B | 13.17B | 12.67B |
| Cash & ST investments | 2.22B | 2.13B | 2.64B | 1.44B | 2.69B | 2.36B |
| Inventory | -- | -- | -- | -- | -- | -- |
| Total assets | 26.62B | 25.81B | 25.51B | 23.39B | 24.08B | 23.58B |
| Total current liabilities | 16.31B | 14.99B | 15.52B | 13.76B | 14.84B | 14.64B |
| Short-term debt | 1.24B | 1.46B | 824.00M | 1.16B | 1.05B | 1.71B |
| Long-term debt | 3.78B | 4.30B | 3.74B | 3.85B | 4.11B | 3.87B |
| Total liabilities | 22,790,000,000.00 | 21,855,000,000.00 | 21,775,000,000.00 | 19,986,000,000.00 | 21,303,000,000.00 | 20,787,000,000.00 |
| Total equity | 3.83B | 3.96B | 3.73B | 3.41B | 2.77B | 2.79B |
| Retained earnings | 3.49B | 3.61B | 2.83B | 2.82B | 2.05B | 2.14B |
Cash flow
| Line item | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Operating cash flow | 1.69B | 1.85B | 2.05B | 2.03B | 701.00M | 1.24B | 1.41B | 724.00M |
| Depreciation & amortization | -- | -- | -- | -- | -- | -- | -- | -- |
| Free cash flow | 1.32B | 1.46B | 1.78B | 1.74B | 477.00M | 1.02B | 1.17B | 538.00M |
| Dividends paid | -747.40M | -750.50M | -122.00M | -314.70M | -365.00M | -423.00M | -425.00M | -343.00M |
| Stock buybacks / issuance | -205.90M | -43.20M | -290.20M | -814.10M | -861.00M | -53.00M | -80.00M | -97.00M |
| Ending cash balance | 2.20B | 2.73B | 4.34B | 3.54B | 1.99B | 1.86B | 2.47B | 2.53B |
| Line item | 2023-12 | 2024-06 | 2024-12 | 2025-06 | 2025-12 | 2026-06 |
|---|---|---|---|---|---|---|
| Operating cash flow | -- | -- | -- | -- | -- | -- |
| Depreciation & amortization | -- | -- | -- | -- | -- | -- |
| Free cash flow | -- | -- | -- | -- | -- | -- |
| Dividends paid | -- | -- | -- | -- | -- | -- |
| Stock buybacks / issuance | -- | -- | -- | -- | -- | -- |
| Ending cash balance | -- | -- | -- | -- | -- | -- |
Returns & efficiency
| Line item | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| ROE %i | 11.26 | 7.15 | -45.93 | 15.07 | 18.71 | 3.13 | 15.82 | -7.15 |
| ROA %i | 3.15 | 1.91 | -8.79 | 1.99 | 2.41 | 0.40 | 2.08 | -0.87 |
| ROIC %i | 7.52 | 5.34 | -15.77 | 5.24 | 7.91 | 2.98 | 7.92 | 0.47 |
| 5-year avg ROE %i | 15.15 | 14.24 | 1.81 | 1.56 | 1.13 | 0.01 | 1.22 | 9.16 |
| EBIT margin %i | 11.23 | 10.13 | -20.65 | 9.64 | 10.53 | 4.95 | 9.82 | 3.56 |
| FCF / sales %i | 8.45 | 11.00 | 14.85 | 13.59 | 3.31 | 6.88 | 7.95 | 3.97 |
| Current ratioi | 0.97 | 0.99 | 1.03 | 0.93 | 0.85 | 0.86 | 0.88 | 0.89 |
| Quick ratioi | 0.97 | 0.96 | 1.01 | 0.89 | 0.81 | 0.81 | 0.84 | 0.84 |
| Debt / assetsi | 35.72 | 38.14 | 43.55 | 24.49 | 24.92 | 25.82 | 24.89 | 28.38 |
| LT debt / equityi | 60.20 | 75.64 | 143.87 | 165.33 | 155.67 | 166.97 | 158.96 | 227.83 |
| Interest coveragei | 6.06 | 3.73 | -7.94 | 4.35 | 4.23 | 1.89 | 3.47 | 1.37 |
| Revenue CAGR (3Y) %i | 2.16 | -3.85 | -2.99 | -0.63 | 2.92 | 7.34 | 4.82 | -2.07 |
| Net income CAGR (3Y) %i | -10.76 | -15.52 | -- | -8.21 | -6.82 | -- | -5.28 | -- |
| FCF CAGR (3Y) %i | 5.80 | -0.73 | 18.01 | 9.60 | -31.07 | -16.88 | -12.27 | 4.09 |
| Line item | 2023-12 | 2024-06 | 2024-12 | 2025-06 | 2025-12 | 2026-06 |
|---|---|---|---|---|---|---|
| ROE %i | 3.13 | 5.70 | 15.82 | 11.44 | -7.15 | -8.32 |
| ROA %i | 0.40 | 0.78 | 2.08 | 1.55 | -0.87 | -1.02 |
| ROIC %i | 2.98 | 3.35 | 7.92 | 6.53 | 0.47 | -0.27 |
| 5-year avg ROE %i | -- | -- | -- | -- | -- | -- |
| EBIT margin %i | 4.95 | 5.71 | 9.82 | 8.30 | 3.56 | 3.67 |
| FCF / sales %i | 6.88 | 6.21 | 7.95 | 4.90 | 3.97 | 6.92 |
| Current ratioi | 0.86 | 0.89 | 0.88 | 0.86 | 0.89 | 0.87 |
| Quick ratioi | 0.81 | 0.88 | 0.84 | 0.85 | 0.84 | 0.86 |
| Debt / assetsi | 25.82 | 29.22 | 24.89 | 28.87 | 28.38 | 30.46 |
| LT debt / equityi | 166.97 | 173.81 | 158.96 | 176.86 | 227.83 | 210.42 |
| Interest coveragei | 1.89 | 2.30 | 3.47 | 3.05 | 1.37 | 1.40 |
| Revenue CAGR (3Y) %i | -- | -- | -- | -- | -- | -- |
| Net income CAGR (3Y) %i | -- | -- | -- | -- | -- | -- |
| FCF CAGR (3Y) %i | -- | -- | -- | -- | -- | -- |
✦ Quant Revenue Concentration how this is computed
Single-engine
- Global Integrated Agencies is the largest reported line at 88.24% of revenue, across 3 reported segments.
- The next-largest line, Specialist Agencies, is a distant second at 6.56% - a sharp slowdown here would have little to offset it.
Revenue breakdown most recent period
Business
Global Integrated Agencies88.24%
Specialist Agencies6.56%
Public Relations5.20%
Region
North America36.65%
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe26.85%
Western continental Europe21.34%
United Kingdom15.17%
Quote time 2026-10-08 07:21:37 · For reference only, not investment advice and not tailored to your situation.