Head to head
Apple vs Microsoft
Side-by-side on the measures that matter, with a plain-English read. Full detail: AAPL · MSFT
AAPL
Apple
336.64-1.11%
1-year price shape — +33% over the period
Quant Rating B · 71/100
vs
MSFT
Microsoft
535.07+2.38%
1-year price shape — +3% over the period
Quant Rating C · 42/100
1-year performance, rebased to 100
Microsoft edges it on the scoreable measures. Microsoft trades cheapest on trailing earnings; Microsoft pays the highest dividend yield; Microsoft earns the most per share.
| AAPL | MSFT | |
|---|---|---|
| Snapshot | ||
| Sector | Consumer Electronics | Software - Infrastructure |
| Last price | 336.64 | 535.07 |
| Change today | -1.11% | +2.38% |
| 1-year return | +33.0% | +3.3% |
| Market cap | $4.91T | $3.97T |
| 52-week range | 242.76 – 345.34 | 348.54 – 549.20 |
| Valuation | ||
| P/E (TTM) | 38.61 | 29.81 |
| P/E percentile, own 5-yr range | 92nd | 30th |
| P/B | 45.70 | 8.98 |
| Dividend yield | 0.31% | 0.67% |
| Profitability & growth | ||
| EPS (TTM) | 7.46 | 17.95 |
| Net profit (TTM) | $108.87B | $133.29B |
| Revenue (TTM) | $466.82B | $331.84B |
| Revenue growth (YoY) | +16.4% | +17.7% |
| Gross margin | 48.7% | 67.9% |
| Operating margin | 33.2% | 46.8% |
| Net margin | 27.6% | 40.3% |
| Free cash flow (TTM) | $136.68B | $66.99B |
| Ownership & sentiment | ||
| Institutional ownership | 67.4% | 75.2% |
| Insider activity (12mo) | 15 buy / 33 sell | 31 buy / 16 sell |
| Short interest (% of float) | 0.8% | 0.8% |
| Analyst consensus | 65% buy / 17% hold / 17% sell (23) | 100% buy (34) |
| Analyst price target | $353 (+5%) | $594 (+11%) |
| StockVane view | ||
| StockVane Quant Rating | B (71) | C (42) |
| Company | ||
| Employees | 166,000 | 223,000 |
| Founded | 1976 | 1975 |
▲ marks the more favourable stock(s) on measures with a clear direction (lower P/E, higher yield, higher Quant Rating, better 1-year return). Analyst consensus counts each covering institution once, at its most recent rating. Not a recommendation. Quant Rating method: Data & Methodology.